the real fountain of youth is an open heart

Erica Clavin (a.k.a Rickie) is a cosmetologist, anthropologist + modern mystic whose ultimate goal is to answer the question, how can beauty be sustainable? Green Grotto® was founded in 2015 with the belief that everlasting beauty is the result of a balanced body, mind & spirit.

Bridging the info gap

Green Grotto® highlight’s conversations led by experts in cosmetic chemistry, intersectional environmentalism, effective advocacy, holistic health & ethical marketing practices. We challenge harmful beauty standards, promote eco-friendly practices & aim to help clients heal their hearts by connecting to nature daily.

sacred Activism

Ancient spiritual wisdom meets modern advocacy work to help you lead with compassion. Erica helps you find your most authentic path to influencing positive social change while caring for your community.

Driven by love for plants, animals & community

I was that kid making “potions” in the backyard and talking to animals and spirits more than people. No one anticipated my career in cosmetology, because I didn’t fit the stereotype. I was raised as an army brat on Cape Cod, MA.

When I wasn’t with my mom on the military base, I was with her at the hair salon. I enjoyed watching the way my mom’s worries seemed to melt away & a strong desire to help people heal in salons was formed.

Upper Cape Cod Regional Technical high School

I attended a vocational high school & graduated top of my cosmetology class in 2010. When I started experiencing health issues during my training, I started to investigate ingredient chemistry.

During my research I also discovered the negative impact the industry has on our environment. From that point I made it my mission to understand how we as an industry (and society) can help our planet.

Bridgewater State University

A lack of transparent information publicly available at the time lead me to pursue a higher education. I graduated in 2018 with a bachelor’s degree in Anthropology & a minor in Middle East Studies.

With the help of my academic advisers, I customized my classes to develop Green Grotto® Beauty & Energy. I studied topics like chemistry in everyday life, environmentalism, arts for advocacy, business communication, culture & consciousness, evolutionary nutrition, and more.

Spiritual Training & Lineage

I am a third generation psychic medium. I primarily work with the energies of the land, drawing inspiration from animist traditions of the Americas and North Asian Shamanism. I also integrate folk practices from my Portuguese & Irish ancestry.

I practice nature-based spirituality that combines information gifted to non-descendants by spiritual leaders worldwide and Celtic Paganism. I am also inspired heavily by Ancient Egyptian and Mesopotamian mythology.

  • Violet Flame Practitioner 2021

  • Reiki Master Level 2022

  • Akashic Records Healer 2022

  • Munay-Ki Rites Practitioner (in training)

making the world safe for human differences

My content and offerings are designed to celebrate diversity, while being sensitive to intersectional perspectives.

1% of annual profits are donated to Cultural Survival, a Massachusetts non-profit organization that advances Indigenous Peoples’ rights & cultures worldwide.

I aim to demonstrate respectful cultural exchange, so that we can share collective wisdom with integrity.